суббота, 22 марта 2014 г.

1.3.1 Communication Is Purposeful

You communicate for a purpose; some motivation leads you to communicate. When you speak or write, you’re trying to send some message and trying to accomplish some goal. Although different cultures emphasize different purposes and motives (Rubin, Fernandez-Collado, & Hernandez-Sampieri, 1992), five general purposes seem relatively common to most if not all forms of communication:

■ to learn: to acquire knowledge of others, the world, and yourself

■ to relate: to form relationships with others, to interact with others as individuals

■ to help: to assist others by listening, offering solutions

■ to influence: to strengthen or change the attitudes or behaviors of others

■ to play: to enjoy the experience of the moment

Popular belief and research findings both agree that men and women use communication for different purposes. Generally, men seem to communicate more for information and women more for relationship purposes (Dindia & Canary, 2006; Helgeson, 2009). Gender differences also occur in computer communication. For example, women chat more for relationship reasons; men chat more to play and to relax (Leung, 2001).

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