четверг, 27 марта 2014 г.

1.4 The Competent Communicator

     Communication competence refers both to your knowledge and understanding of how communication works and to your ability to use communication effectively (Spitzberg & Cupach, 1989, 2002, 2011).
     Your understanding of communication would include a knowledge of the elements involved in communication, how these elements interact, and how each communication situation is both different from and similar to other situations. Your knowledge would also include an understanding of the choices you have for communicating in any given situation.
     Using communication effectively would involve your ability to select and implement the best choices for communicating and to read and adjust to the ongoing feedback that you receive from your own messages and that guide the choices you make in selecting future messages.
     The more you know about communication, the more choices you’ll have available for your day-today interactions. It’s like learning vocabulary. The more vocabulary you know, the more choices you have to express yourself. In a similar way, the aim of this book is to give you a broad range of options to use in your own communications and thus increase your communicative competence. Let’s spell out the nature of communication competence in more detail by discussing the major themes of competence that contemporary research and theory identify and that are highlighted in this text.

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