пятница, 21 марта 2014 г.

1.2.2 Source–Receiver

      The compound term source–receiver emphasizes that each person involved in communication is both a source (or speaker) and a receiver (or listener). You send messages when you speak, write, gesture, or smile. You receive messages in listening, reading, smelling, and so on. As you send messages, however, you’re also receiving messages. You’re receiving your own messages (you hear yourself, you feel your own movements, you see many of your own gestures), and you’re receiving the messages of the other person—visually, aurally, or even through touch or smell.
      The act of producing messages—for example, speaking or writing—is called encoding. By putting your ideas into sound waves or into a computer program you’re putting these ideas into a code, hence encoding. The act of receiving messages—for example, listening or reading—is called decoding. By translating sound waves or words on a screen into ideas you take them out of code, which is decoding. Thus, speakers or writers are called encoders, and listeners or readers, decoders.
     As with sources–receivers, the compound term encoding–decoding emphasizes that you perform these functions simultaneously, at least in face-to-face communication. As you speak (encode), you also decipher the responses of the listener (decode). In computer communication this simultaneous exchange of messages occurs only sometimes. In e-mail (as well as snail mail) and social network sites, for example, the sending and receiving may be separated by several days or much longer. In chat groups and instant messaging, on the other hand, communication takes place in real time; the sending and receiving take place (almost) simultaneously.

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